Little Facts About Color Psychology and Theory

• Yellow is the color you remember the most. It is the brightest color on a cloudy day; and the one you want to bring into a room if you are trying to sell a property. I was once told a bouquet of daffodils on the kitchen table would be appropriate (or did I come up with that?), but what about a bowl of lemons or a yellow throw in your favorite room?

• High contrast is where your eye focuses the most. The highest contrast combination is black and white. But you can also use colors opposite on the color wheel. For instance; green/red; yellow/purple; orange/blue--think some sports teams' colors! The smaller the area of the contrast the more attracting it is--think of eyes! (In portraits we like to stare into the eyes!)

• Fast food restaurants like to use the red/yellow combination because red make one anxious and hurried while the yellow makes you eat!

• Primary colors are the basis for all other colors. Red, blue and yellow are really the only essential paint colors (and black & white) you need to mix your own colors! Red/green make olive. Yellow/blue make green. Yellow/red makes orange. Four colors combined makes brown. More than four should create black. Adding white will lighten and make a pastel hue of that color. And black added will darken the color. (You will need more of white to do the job and less of a darker color--it's not equal parts!

Video:

Color Theory Basics

Color Psychology I Red, Blue, Yellow , Green, Pink, White, Black, Gray & Gold.